The old practice of link building was basically you would try to get a link from any and every site that would link to your site. To put this into clearer terms this basically means if you had a website that you talked about and wrote about sports on, and had a link coming from a site that had to do with computers this would be “considered” a bad link. At the time it was just considered a link because Google did not enforce bad links.
Even though in their webmaster guidelines they state “It is not only the number of links you have pointing to your site that matters, but also the quality and relevance of those links”. Until now with the recent Google Penguin Update .
I am more amazed that it took Google, so long to finally enforce this. People have been doing Black Hat SEO for years. So its good for them to finally make some much needed changes, this probably still will never stop black hat SEO, but its a good start . Also, I find it interesting that people would have not put forth the effort before to realize that they had band links before this algorithm hit. I hope from this update people will finally learn that it is not about quantity of your link backs, but the quality.
image credit to oxygen marketing
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